Sports provide valuable life lessons that impact participants for a lifetime. However, to help kids reap these benefits, we must first get them involved and, more importantly, we must keep kids playing sports.
A startling statistic reported in the American Academy of Pediatrics (January 2024) revealed that 70% of youth quit playing sports by the age of 13. This alarming trend has real consequences: in 2024 alone, varsity basketball seasons were canceled at five Iowa high schools (girls) and one Michigan high school (boys, JV, and varsity). I have personally spoken with parents and coaches from several local communities that are having the same issue.
As parents and coaches, it’s crucial to reflect on why this is happening and take action—not just for the sake of the sport but for the well-being of the youth missing out on the opportunities that sports provide.
Why Are Kids Leaving Sports?
The answer is simple: they don’t feel connected to the game, and without that connection, it’s no longer fun. Kids naturally gravitate toward activities they enjoy, and enjoyment stems from a sense of belonging, excitement, and personal growth.
So, how can we keep kids engaged and excited about sports? Here are three key strategies:
Ways to Keep Kids Playing Sports
1. Emphasize Development Over Winning
One of the most commonly cited reasons for kids leaving sports is the overemphasis on winning. While learning to win has value, it shouldn’t come at the expense of a child’s experience or personal growth.
The true value of sports lies in what they teach kids—shaping their mindset, attitude, and effort. It’s about developing better people, not just better athletes.
Coaches play a critical role here. Unless you’re coaching at the varsity level, nobody will remember the championships you win. However, the kids will always remember how you impacted their lives. Focus on their development—personally, mentally, and athletically. The wins will come naturally when kids feel supported and connected.
2. Get Kids in the Game
For kids to feel connected to a sport, they need to participate. This means playing time, practice opportunities, and meaningful involvement.
Some coaches excel at working with star players but neglect the rest of the team. This approach is short-sighted. Every stage of youth sports, except varsity, is about development. A role player today might become a star in the future—but only if they stay engaged.
Fair opportunities matter. While playing time doesn’t have to be equal, it must be fair. Fairness evolves as kids age, but it should always be rooted in effort and attitude. A child who works hard and shows up should feel valued, regardless of their current skill level.
3. Remove Pressure at Home
Parents also play a huge role in keeping kids involved in sports—or driving them away. Today’s kids face immense pressure to succeed academically, socially, and athletically. Adding excessive parental pressure can make sports feel like a chore instead of a joy.
Motivating kids is a positive process, but pushing them too hard is counterproductive. Let their passion guide your encouragement. Celebrate their accomplishments, but keep setbacks in perspective. Teach them that failure is part of life and that resilience matters more than the outcome of a single game.
A week from now, nobody will care who won a specific game or who missed a critical shot. Keep sports fun by focusing on the journey, not just the result.
Positive Motivation Is Key to Keep Kids Playing Sports
Coaches, parents, and mentors—it’s okay to push kids and help them grow, but it’s crucial to do it the right way. Focus on positive, overall development. When we prioritize mental, personal, and athletic growth, we give kids tools that will benefit them long after their playing days are over.
Sports teach kids valuable life lessons, including the importance of earning opportunities. By creating a supportive, positive environment, we can keep kids connected, help them find joy in the game, and teach them to work hard for what they achieve.
Let’s make it about the kids—not about winning, and certainly not about us. When we do that, we’ll ensure our youth stay in the game and keep reaping the rewards of sports for years to come.
Let’s keep kids playing sports!
BtL
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